The Tipping Point

By Malcolm Gladwell

Gladwell’s famous work examines “the tipping point” of when and how something becomes a trend and spreads. The book identifies the types of people who initiate the word of mouth phenomenon and the ways ideas become viral. The book explains three rules: “the law of the few,” “the stickiness factor,” and “the power of context.” Its knowledge can be used to do anything from selling a product to starting a movement.

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